In a recent exclusive interview with GQ magazine, Real Madrid Chairman Florentino reiterated his famous assertion many years ago: "The Internet was invented for Real Madrid" and mentioned Steve Jobs's product philosophy.

The Real Madrid boss unveiled the "Infinite Bernabeu" concept co-created with Apple on Wednesday. This technological innovation aims to deliver the stadium experience to fans anywhere in the world through digital immersive tools.

Florentino emphasized: "I said many years ago that the Internet was invented for Real Madrid. I said this because it connects the fan base and allows people to follow us anywhere in the world. This view still holds true today. "

"We are opening a new era of digital transformation for the club, an era that allows us to do it in a more direct, immediate and personalized way, without intermediaries. He described the Bernabeu as a space where physical and digital converge: "Any Madridista who comes to the Bernabeu must feel that he is part of a special existence. Technology allows us to enhance every interaction and strengthen the emotional bond with all fans."

Regarding the cooperation with Apple, the president of Real Madrid made it clear: "Apple is a company that combines innovation, design and excellence." Enterprise. We are working together on a project that I have been pursuing for many years - allowing any fan to experience the passion of the Bernabeu immersively. "

He called this vision "Unlimited Bernabeu" and revealed: "The closest thing to this experience will be the virtual reality immersion technology we are developing. This will be a space where everyone can experience the game with a sense of presence and passion that has not been achieved so far." The ball opens the doors of the stadium and sets a milestone in the sports world with unprecedented technical quality. "

Talking about the economic benefits of the project, Perez said that this is not the current priority: "The real key is to provide the experience that one billion Real Madrid fans want. Steve Jobs was never obsessed with financial results, he only focused on creating excellent products. "