Real Madrid officially announced that the French luxury brand Louis Vuitton (LV) has become the official sponsor of the team and will provide Real Madrid's men's and women's football first team and basketball team with formal outings and participating in institutional activities.

LV also replaced the Italian luxury brand Jenia, which has served as Real Madrid's clothing sponsor since 2022 and has been providing official customized suits to Real Madrid players. After the end of last season, Real Madrid announced the end of their three-year partnership with Jenia.

Currently, Real Madrid's sponsors include top brands such as BMW, HP, Adidas, Canon, etc.