Today Under Armor officially announced the end of its long-term partnership with Curry.

The official statement is as follows:

The company has decided to separate the "Curry Brand" from the Under Armor business system, ending a partnership that has redefined performance products and athlete-led narratives for more than ten years.

Under Armor will strictly focus on its core brand of the same name, develop new UA basketball products, and continue to support athletes and projects at all levels of competition.

According to the separation plan, the Curry brand will operate independently from Under Armor. Under Armor will release the Curry 13th generation - the last Curry brand and Under Armor co-branded basketball shoes - in February 2026 as planned, and will continue to launch more color matching styles and clothing series before October 2026.